The Wedding Vendor AI Audit
How visible is your wedding business when your ideal client searches with AI?
Use this audit to see how clearly your website and online presence communicate what you do, who you serve, where you work, and what makes you different.
THE WEDDING AI AUDITDesigned for wedding planners, venues, photographers, florists, caterers, rental companies, entertainment companies, and other wedding professionals.
HOW IT WORKS
01
Check your visibility
Review your website, content, Google presence, Pinterest, and AI search results.
02
Mark your gaps
For each question, choose the answer that best describes your business.
03
Prioritize your next steps
At the end, you'll identify the areas that deserve your attention first.
The Wedding Vendor AI Audit
Get started:
There are 5 sections to this audit Focusing
Go through Each section below and answer the questions as accurately as possible. Each response earns a numerical score with “yes”=3 points, “Could Be better/Sometimes”=2 points, and “No”=1 point.” Do not make any updates until after the audit is complete.
Add them up at the end to reveal where your digital presence stands in the age of AI search.
Section 1: Your website
Yes
Is it immediately clear what service you provide?
Ask a family or friend to look at your homepage. Could they.tell you exactly what you do?
Is it clear who you serve?
Your website should communicate the type of client(s) and event(s) you specialize in serving.
This could include information about: Your ideal client, Event type, Wedding style, Level of service, Venue type, Destination or location, etc.
Is your location or service area obvious?
AI needs to understand where you work.
Your city, state, region, destination markets, or service areas should be clearly represented throughout your website. Look at your home, service, about and location pages along with blog content.
Do your service pages use the specific language your ideal clients actually search for?
Think beyond your internal industry terminology. What would a potential client actually type into a search bar in their wedding planning phase?
For example, a client might search for “luxury wedding planner in Charleston,” while your website explains “full-service event design and production.” Both can mean the same thing, but using the exact terms your audience is searching for help you to show up in their search results.
Does your website clearly communicate what makes you different?
AI needs enough information to understand the difference between you and another business offering a similar service. Look for: Your approach, experience, specialty, style, ideal client, process, values, unique expertise
Could be better
No
Questions:
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Website Score: _ / 15
Section 2: Your Blog Content
Yes
Do you have articles that answer real client questions?
Think about the questions clients ask during consultations, emails, venue tours, planning meetings, and discovery calls. These are often the same questions people search on Google or ask AI before hiring a vendor.
Do your articles demonstrate actual expertise?
Your content should sound like it was written by someone who actually does the work. Look for: Firsthand experience, specific recommendations, examples, local knowledge, expert opinions, helpful explanations, details a generic article would not include.
Are your topics specific to your niche and location?
Generic content is less useful than content that demonstrates exactly where and how you work.
For example: “Top 5 Scenic Wedding Venues in Santa Fe, New Mexico” is more specific than: “5 Things to Consider When Choosing a Wedding Venue.”
Are your blog posts connected to relevant service and/or location pages?
When appropriate, does your blog connect relevant blog posts back to your services, offerings and location pages as well as other blog posts. For example: A blog about luxury wedding venues in Charleston could naturally connect to your Charleston wedding planning page.
Are you consistently adding blog content that answers your audience's questions?
Consistency does not have to mean posting every week. Depending on your business, this could mean weekly, monthly, or quarterly content. The important question is whether your website continues to build useful information around the topics your ideal clients care about.
Could be better
No
Questions:
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blog Score: _ / 15
Section 3: google & the wider web
Questions:
Yes
Can you find your business for your core service + location?
Try these searches:
[Your service] + [your city]
[Your service] + [your region]
[Your specialty] + [your city]
“Your business name”
Does your Google Business Profile and website communicate consistent information?
Check: Business name, address, service area, services, website URL, business description, contact information
Are relevant third-party websites mentioning your business?
Places such as: wedding publications, venue websites in your area, industry directories, wedding planning platforms, local publications, professional associations, vendor features
Are your reviews reinforcing the services you want to be known for?
Do your recent reviews naturally mention the services, locations, experiences, or qualities you want potential clients to associate with your business?
sometimes
No
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google & the wider web Score: _ / 12
Section 4: Your Pinterest Visibility
Yes
Are your Pinterest boards organized around searchable topics?
Think about how your ideal client would search.
Examples:
• Luxury Destination Weddings
• Montana Wedding Venues
• Editorial Wedding Florals
• Garden Wedding Ideas
Are your pins optimized around specific search terms?
Look at your: pin titles, descriptions, board names, and board descriptions - Is this text specific enough to communicate what someone will find on the image and pin link?
Does Pinterest lead people back to relevant pages on your website?
Your pins should have somewhere useful to send the person who clicks.
For example: Pinterest Pin → Blog Post or Instagram Post→ Relevant Page
Are you publishing content that has a reason to be discovered on Pinterest?
Think about content people actively search for when planning a wedding: venue inspiration, color palettes, wedding ideas, destination inspiration, planning guides, vendor recommendations, style inspiration, real weddings
Could be better
No
Questions:
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Pinterest Score: _ / 12
Section 5: Your AI Search Visibility
Now let's test what happens when you search for your business the way your ideal client would. Open ChatGPT or another AI search experience. Do not search your business name first. Search for the type of vendor you are and the type of client you want.
Examples below:
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“Best wedding planners for a in [location]”
“Wedding planners in [city] who specialize in [your specialty]”
“Best destination wedding planners in [location]”
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“Wedding venues in [location] for a [type] wedding”
“Wedding venues in [location] for [number] guests”
“Best outdoor wedding venues in [location]”
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“Best wedding photographers in [city]”
“Best [photography style] wedding photographers in [location]”
“Wedding photographers in [location] for an editorial wedding”
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“Best wedding florists in [city]”
“Best floral designers for weddings in [location]”
“Wedding florist in [location] specializing in [style]”
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“Best wedding hair and makeup artists in [city]”
“Best bridal makeup artists in [location]”
“Wedding hair and makeup artists for [type] weddings in [location]”
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“Best event rental companies for weddings in [location]”
“Luxury wedding rentals in [location]”
“Tent rentals for an outdoor wedding in [location]”
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“Wedding bands in [city]”
“Best wedding DJs in [location]”
“Wedding entertainment for a luxury wedding in [location]”
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“Best wedding caterers in [city]”
“Best wedding bar services in [location]”
“Wedding caterers for a luxury wedding in [location]”
Questions:
What happened?
□ My business appeared in top recommended results [3 points]
□ My business appeared, but not prominently [2 points]
□ My business did not appear [1 point]
Was the information accurate?
□ Yes [3 points]
□ Somewhat [2 points]
□ No [1 point]
Your AI Results: _ / 6
Now Add up your totals of each section. The total audit is out of 60 points.
Your final points will determine what your next steps should be.
YOUR AUDIT RESULTS -
YOUR AUDIT RESULTS -
Look across your audit as a whole. You are not trying to achieve a perfect score.You're looking for the areas where your digital presence may be creating the biggest visibility gaps.
50-60 Points
Strong foundation
You have many of the foundational pieces in place. Your next opportunity is strengthening any of the areas that were lacking.
20-40 points
Needs attention
You have some important pieces causing gaps that make it harder for search engines and AI systems to clearly understand your business.
40-50 points
Visibility gap
Your website and online presence may not be communicating enough information about your services, audience, locations, and expertise for search systems to confidently connect you with relevant searches.
What to fix first?
If your Website score is lowest:
Start with your website.
Clarify your services, audience, locations, and differentiators.
If your blog score is lowest:
Start with content.
Identify the questions your ideal clients are asking and create useful content around them.
If your google score is lowest:
Start with your broader search presence.
Look at your Google Business Profile, reviews, directories, third-party mentions, and consistency.
If your Pinterest score is lowest:
Start with discoverability.
Build searchable boards, optimize your pins, and connect Pinterest content to relevant blog and content pages.
If your AI score is lowest:
Start with clarity.
Look at what AI currently understands about your business and identify the information your website and broader web presence aren't communicating clearly.
You found the gaps, we can help close them.
You don't need to become an SEO expert. You don't need to spend your evenings learning the strategies or trying to stay updated on all the new changes. And you don't need another marketing task added to your already full to-do list.
Hatch Haus helps wedding and event businesses build and manage their digital marketing foundation across Google, Pinterest, Instagram, and AI- search.
Website SEO. Blogging. Pinterest. Instagram. Digital presence management.
Strategy and execution, handled for you.
